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5 Key Principles That Apple Use To Keep Us Hooked

It was just announced that the new Apple Watch comes out on 24th April and already the excitement is building. For some people, the lure of a new Apple device is so powerful that they will stand in line for days to be the first person to get their hands on one. 

This phenomenon has been a feature of every Apple product launch for the last 10 years but, why do people still get so excited by a new device from Apple? 

The buzz doesn't only arise from the innovative products, it's the way the technology giant launches them too. They are very deliberate in the way they build the hype leading up to a launch and while the exact formula is a closely guarded secret, there are some principles we can observe to cause such a frenzy.   Continue reading

The 5 Keys That Make Your Competition Irrelevant

All happy companies are different and rarely need to compete on price. All struggling companies are the same and are forced to compete on price. 

Creating incremental improvements to your product or service will do nothing to differentiate you in the market because everyone else is making the same incremental changes. You can't just be different, you need to be meaningfully different. 

Here's how... 

Having worked with thousands of entrepreneurs from around the world and interviewed men and women who have built multi million dollar businesses and hugely successful personal brands all agree that at a strategic level, the 5P's (Pitch, Publish, Product, Profile & Partnership) are the primary drivers of influence. Watch a video on the 5P's by clicking here. 

Buried beneath those 5P's however are five hidden differentiators that comprise the raw materials that give the 5P's their impact. 

If you're unclear about any of the following five principles, you will experience inefficiencies at all scales; the most obvious being a lack of available time and cash. 

Refining the following as isolated components will yield little measurable effect. It is only when animated by the 5P's that the product of the whole becomes far greater than the sum of the parts.    Continue reading


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