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If you haven't heard of it, this little book has become a cult classic and we can get you a free hard copy through our partnership with the team at Dent (the company behind the popular brand, 'Key Person of Influence'), referred to by Entrepreneur.com as "One of the top business growth acccelerators in the world"

Click here to get your FREE hardcopy book (RRP $19.95) - of the Amazon Business & Entrepreneurship Bestseller 'Key Person of Influence' by Daniel Priestley. 

Simply leave your postal address and the team at Dent will post it to your letterbox, with our compliments. 
 
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5 Key Principles That Apple Use To Keep Us Hooked

It was just announced that the new Apple Watch comes out on 24th April and already the excitement is building. For some people, the lure of a new Apple device is so powerful that they will stand in line for days to be the first person to get their hands on one. 

This phenomenon has been a feature of every Apple product launch for the last 10 years but, why do people still get so excited by a new device from Apple? 

The buzz doesn't only arise from the innovative products, it's the way the technology giant launches them too. They are very deliberate in the way they build the hype leading up to a launch and while the exact formula is a closely guarded secret, there are some principles we can observe to cause such a frenzy.   Continue reading

The 5 Keys That Make Your Competition Irrelevant

All happy companies are different and rarely need to compete on price. All struggling companies are the same and are forced to compete on price. 

Creating incremental improvements to your product or service will do nothing to differentiate you in the market because everyone else is making the same incremental changes. You can't just be different, you need to be meaningfully different. 

Here's how... 

Having worked with thousands of entrepreneurs from around the world and interviewed men and women who have built multi million dollar businesses and hugely successful personal brands all agree that at a strategic level, the 5P's (Pitch, Publish, Product, Profile & Partnership) are the primary drivers of influence. Watch a video on the 5P's by clicking here. 

Buried beneath those 5P's however are five hidden differentiators that comprise the raw materials that give the 5P's their impact. 

If you're unclear about any of the following five principles, you will experience inefficiencies at all scales; the most obvious being a lack of available time and cash. 

Refining the following as isolated components will yield little measurable effect. It is only when animated by the 5P's that the product of the whole becomes far greater than the sum of the parts.    Continue reading

Season's Greetings

4 Keys To Skyrocket Your Business Valuation



As a business owner you are probably aware that there are many different factors that “drive” or impact the value of your business. There are so many in fact that if you were to make an exhaustive list it would likely fill several pages. If you had such a list where would you start?

If I were in your shoes I would want to start on the ones that have the “biggest bang for the buck.”

But how do you know which ones those are? I would like to give you a couple of clues that will start you down the right track. Before we get to that however, we need to talk about some of the motivations that buyers have when considering the purchase of a business.

Buyer Motivations

The following are some of the more common motivators for purchasers of businesses:

1. Many (more than you might think) are looking to “buy a job”;
2. To take control of their own destiny. The desire to be their own boss is a very real and very strong motivator for a considerable number of purchasers;
3. To realize an acceptable rate of return;
4. To achieve a market position or presence that they didn’t previously possess;
5. To eliminate competition;
6. To achieve “economies of scale” by way of cost savings, access to capital, vertical or horizontal integration, etc.;
7. To gain access to patented technology or processes;

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How Much Is My Business Worth?

If you are planning to sell your business, it’s clearly an advantage to have an objective valuation of what your business is worth. A valuation should ensure that all the hard work you have put into the business will be taken into account and included in the price.

However, a valuation can be important at other times as well. It can be useful if you are seeking investment capital, taking on a partner, or selling shares. A valuation can also indicate how you compare to your direct competitors. It can identify the strengths and weaknesses of your business. When a valuation identifies weaknesses, it can help you focus on building long-term value into your business. This will improve your outlook in terms of succession and estate planning.

However, many companies are oddly reluctant to invest in getting an accurate valuation. Only 29 percent of fast-growing companies have a current business valuation, according to a survey reported by CFO.com. A further nine percent are planning to get a valuation in the next 12 months, while 15 percent have a valuation that is no longer current. Forty-four percent of the companies had either no valuation or no plans to get one.  Continue reading


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